The impossible has been achieved by Spider-Man: Brand New Day. Its trailer, released on March 17, crossed one billion views in just four days, becoming the first movie trailer in history to accomplish this. Tom Holland’s fourth MCU outing as Peter Parker has demonstrated that the impossible is only impossible until Spider-Man does it.
Brand New Day is part of MCU Phase Six and continues directly from No Way Home. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, it tells the deeply emotional story of a Peter Parker who has spent four years alone and unrecognized. The trailer shows him reaching out to Bruce Banner in what appears to be a moment of profound personal crisis — seeking help from the one person who might be able to understand what he is going through.
WaveMetrix confirmed the trailer accumulated 1.1 billion total views by Tuesday. Its 24-hour figure of 718.6 million was a number that no movie trailer had ever come close to, breaking Deadpool & Wolverine’s 365 million, No Way Home’s 355.5 million, and GTA VI’s entertainment record of 475 million. Brand New Day’s numbers have no precedent and no comparison in the history of film promotion.
The emotional resonance of the trailer is clearly what drove these record-shattering figures. Spider-Man has always been the hero of the ordinary person — the one who fights despite hardship, who serves despite sacrifice, who continues even when everything is stacked against him. Brand New Day takes that ethos to its most extreme expression, and audiences worldwide responded with an intensity of feeling that has rarely been seen in the context of film promotion.
Tom Holland leads a cast that includes Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. Brand New Day opens July 31 and will release in India in six languages across all premium formats. No Way Home earned $1.9 billion — Brand New Day has already proven itself exceptional, and it hasn’t even opened yet.
